NFC Use in Retail Environment

NFC offers a great deal of opportunities for retail applications to communicate product information, authenticate products or even customize, upgrade and communicate with products embedded with NFC labels. Marketing, campaigns, promotions, discounts, customer loyalty or membership benefits are almost endless including coupons, fixed-time special offers, lotteries or feedback channels via items embedded with NFC chips. Customer service is also brought to a whole new level enabling sales persons to use their time more efficiently in the stores but at the same time enabling immediate sales person calls for customers whenever they need help.


Sneaker Con: Making the “Greatest Sneaker Show” the Most Trusted as Well

Sneaker Con, a series of gatherings for shoe fanatics, brings hundreds of vendors and tens of thousands of people to each of its events held in the US and worldwide. Thanks to Sneaker Con’s NFC-based authentication solution developed in conjunction with Smartrac and Blue Bite, buyers and sellers of the fashionable footwear now benefit from drastically improved counterfeit protection.
 

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Mammut Takes a Brand-New Approach to Customer Experience and Supply Chain Transparency

In January 2019, Mammut became the first outdoor sports brand to use NFC with an experience-based concept behind the technology. With that concept and Smartrac's latest NFC technology, the Swiss company is providing a “Mammut world full of inspiration” to its customers and gaining higher supply chain transparency.

 

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How Pirlo Makes Cans Smart with Smartrac's On-Metal Tags

Equipping metal packages with NFC tags to digitize the products included has been a challenge – technically as well as economically. With more than a little help from Smartrac and its innovative on-metal NFC tags, Austrian metal and plastic packaging specialist Pirlo has found a solution that can and does make cans smart.

 

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NFC Transforming Any Space into a New Marketplace in Japan

Aquabit Spirals, a Tokyo-based startup company, is exclusively using Smartrac NFC tags to take offline products online, without the need for apps or online searching.

 

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A Tasty RFID and NFC Application: KAHLA Makes Tableware Smart

For caterers and food service providers, RFID and NFC equipped tableware can achieve cost savings through optimized processes, and at the same time improve customer loyalty and positively impact our environment – if transponders are made dishwasher-safe. This is exactly what KAHLA does with Smartrac’s inlays.

 

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adidas and Smartrac: Smart Products that Make a Hot Brand Even Hotter

When adidas presented Telstar 18, the Official Match Ball for the upcoming 2018 FIFA World Cup Russia, it introduced the first-ever match ball to feature an embedded NFC tag – Smartrac’s CIRCUS FLEX. Read how Smartrac has become a strong partner in supporting adidas’ NFC-related activities.

 

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DYNE Finds Competitive Advantage in Apparel that Talks Back

When DYNE wanted to extend its marketing reach and improve customer loyalty, turning their clothing into ‘living products’ proved to be a profitable decision.

 

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Smartrac and Spyder Turn Apparel into Experiences

When international ski and lifestyle brand Spyder announced its all-new U.S. Ski Team collection for this winter season, they weren’t just presenting new jackets. Using Smartrac’s latest NFC technology and future-oriented smart products solution, Spyder created a completely new customer experience.

 

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Vitamix Blends Tradition and Innovation with NFC

Household appliances rarely make the electronics trade press headlines. However, high-performance blending equipment specialist Vitamix is creating quite a stir with its innovative blenders that use built-in NFC technology from Smartrac.

 

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Tegu Uses Smart Fixtures to Build Sales

The construction-toy company has installed RFID-enabled display cases with Smartrac’s DOGBONE inlay at stores. Now Tegu is able to track which products are sold, automatically bill the retailer accordingly and order replacements. The result – high increase in sales!

 

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US Postal Service: How NFC Makes Paper Mails Irresistible

Do you remember the times when most advertising mails were sent out in paper form? Combined with innovative technologies such as NFC, paper mailings could now experience a renaissance. Check how US Postal Service takes traditional mails to the next level.

 

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Cucina Barilla: The Tastiest RFID Solution Yet

Do you like Italian food? If so, you will like Cucina Barilla, the Italian food manufacturer’s innovative product. It employs customized BullsEye RFID tags provided by Smartrac, and readers to automate home-cooking. Consumers can easily operate an oven dedicated to preparing pasta and other tasty dishes. Buon appetito!

 

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The Fanciest and Smartest Phone Case Ever Built

Google products are always likely to cause some hype – as will the “Edition Line” series of hard cases for Google’s Nexus 6 flagship phone and selected other models. With NFC technology provided by Smartrac and Cellotape, unique functionalities and “stellar” artwork, there are some good reasons for that hype.

 

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