NFC Use in Media & Ads

The possibilities NFC introduces to media and advertising are literally endless. NFC presents a convenient way to upload ringtones or schedules, create automatic text messages, upload TOP music lists, make call requests to people (e.g. by simply tapping their picture with a smartphone), dial service phone numbers advertised via an NFC label for instant calls, add voice or video greetings to birthday cards, or see movie trailers and more by touching smart posters or signs with NFC phones. When advertising websites and online shops through an NFC link, users are directly connected to the target site. NFC tags can have cross-media functionalities when attached to smart posters, pictures, cards, VIP badges, stickers or magazines –providing access to exclusive internet content, for example, or downloadable NFC mobile phone applications. Sharing and distributing user instructions or recycling info are good examples of using NFC smartly. Even dining out becomes a smoother experience, as with NFC it’s possible to view the menu when passing an interesting restaurant, book a table, order a meal and even pay the bill.

US Postal Service: How NFC Makes Paper Mails Irresistible

Do you remember the times when most advertising mails were sent out in paper form? Combined with innovative technologies such as NFC, paper mailings could now experience a renaissance. Check how US Postal Service takes traditional mails to the next level.



New Low-Cost Inlay Could Make NFC a Mass-Marketing Tool

CIRCUS NFC inlays offer small size and high performance for applications such as stickers, flyers, key fobs, playing cards and item-level tagging, without the graphic design constraints of barcodes or QR codes. When small size and high performance are critical, Smartrac CIRCUS NFC round-form inlays & tags offer some of the neatest and most cost-effective solutions to applications such as tagging smart advertising media, small stickers, key fobs and individual, small form-factor items.



First NFC-enabled Print Ad in German Mass Media

Without doubt, mass media is permanently looking forward to develop new and innovative opportunities to attract their readership. Now, the popular German magazine Spiegel Wissen took a further step by initiating Germany’s first mass-produced NFC-enabled print ad. To secure the success of this pioneering activity, the advertiser and publisher teamed up with the Smart Media Alliance, and with Smartrac supplying the NFC tags.


NFC Transforming Any Space into a New Marketplace in Japan

Aquabit Spirals, a Tokyo-based startup company, is exclusively using Smartrac NFC tags to take offline products online, without the need for apps or online searching.



In Frankfurt, Public Transportation Information Goes on the Move with RFID

RFID-enabled smart posters join Frankfurt’s railway and tram users on their journey -- providing them with real-time insights they can use to plan their travel.



NFC at the Museum of London

Museum of London utilized NFC technology to engage and excite museum visitors in a new and interactive way.