In January 2019, Mammut became the first outdoor sports brand to use NFC with an experience-based concept behind the technology. With that concept and Smartrac's latest NFC technology, the Swiss company is providing a “Mammut world full of inspiration” to its customers and gaining higher supply chain transparency.

RFID tags offer retailers a wealth of benefits that are becoming increasingly important in this highly competitive sector. Retail applications demand excellent performance, reliability and – in many cases – a compact form factor from the applied tags. Smartrac's all-new RAIN RFID EAGLE tags satisfy all these demands.

A new, robust NFC glass tag with one of the smallest form factors in the global marketplace offers embedded tagging to a wide range of new industry segments and applications.